The summer of '22 campaign for Prime Video is all about good times and smiling faces. We were happy to place 'Smile' by Ryan Innes as the soundtrack. The video shows off many of Prime Video's most prominent shows like 'The Boys', 'Clarkson's Farm', 'Anna: Status', and 'Fleabag'.
The campaign concentrates on telling a strong emotionally led story based on the tagline “every smile tells a story”. In terms of lyrics and music, 'Smile' by Ryan Innes was a dream fit!
Client: Prime Video
Agency: Blacklist Creative
Track: Ryan Innes - Smile
Catalog: Position Music
Our role: Music Clearance, Music Supervision
