Some music choices feel like a clever sync. Others feel inevitable.
For Clash Royale’s “Heads Will Roll” campaign, Supercell leaned into the madness of its own universe. The King is under pressure. The troops are turning. The arena is ready to crack.
To give that idea the right bite, Clear Music licensed “Heads Will Roll” by Yeah Yeah Yeahs, a track with a title, tempo and attitude that lands exactly where game culture, pop culture and chaos meet.
It is bold, funny and instantly recognisable. A song that brings its own mythology into the world of Clash Royale, while giving the campaign a clear musical spine.
Clear Music handled the licensing process across the rights, making sure the track could do what it needed to do: cut through, carry the story and make the campaign feel bigger.
